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DEAR LIFE, DEERS

Chemistry that nourishes your daily life

Together with all the people here at DEERS, who we consider our greatest asset,
we have developed a unique spirit of challenge, pursued cooperation and balance among
our employees, and sustained our passion and superb execution. Upholding these values,
we have dedicated ourselves to driving forward and creating a better tomorrow.

DEERS
세다

We explore new ways
to add value to our
customers’ lives.

세다

We produce safe materials
and products for sustainability
with the environment as
our number one priority.

세다

We provide optimal systems
and technologies both for the
people at DEERS and
to our customers.

DEERS seeks to become a company
that brightens everyone’s life.

Our goal is to impact lifestyles all around the world by ushering in a new era and
presenting highly innovative products and services.

DEERS first became a leader in the chemical manufacturing industry by building trust and confidence. Starting as the Korea Offset Ink with a mission to rebuild the country after the liberation of Korea, we laid the foundation of the domestic chemical industry and advanced Korea’s colorant industry. We have also taken the initiative in managing environmental issues by developing environmental-friendly materials. Now, as we expand into the global market, DEERS is continuing its growth while fostering the colorant industry in other countries as well. We have experience in distributing to diverse fields such as plant construction, engineering, automotive paint, and other areas related to all aspects of life. We have done this while developing our own special products and conducting investments and manufacturing according to the spirit of our founder, who emphasized “contributing to the nation.” Now, as we face changes demanded by this present era, we have undertaken independent management to allow more rapid growth.

The future of DEERS lies with people. By expanding and focusing on people according to our value of “contributing to people,” we aim to seek out and support humanistic values that stand true in the midst of turmoil. All our campaigns for growth have been inspired by honesty, trust, and belief in people as we at DEERS strive to be the best at what we do. We plan to spare no effort in supporting the growth of everyone at our company, opening limitless opportunities for them to perform at the highest level possible. By actualizing the spirit of our catchphrase, “Dear Life, DEERS,” we will do our best to ensure that every one of our employees feels happy to come to work and can grow with joy through our deep affection for the lives of everyone, including our staff.

DEERS Group CEO HAN JIN SOO

1945

세다

1945.11
Daihan Offset Ink Manufacture Co. established

세다

1945.12
Banknote printing ink developed / Bank of Joseon notes and school textbooks printed in Korea for the first time

세다

1952.08
Daihan Ink Joseon Co. established

세다

1953.10
Corporate symbol of the deer mark introduced

세다

1963
Visited an ink/paint company in London, UK

세다

1967.10
Daihan Johwa Industry Co. established
1970

세다

1970.10
Korea Plastics Co. established

세다

1971
Entered into a technical partnership with Dainippon Ink & Chemical, Inc. (DIC)

세다

1973
Exported dolls and toys / Awarded the Industrial Service Medal on National Export Day
1974
Awarded the Dongtan Order of Industrial Service Merit

세다

1976
Anyang Factory completed

세다

1976
Technology Research Center of Daihan Ink & Paint Co. established
1977.02
Name of Korea Plastics Co. changed to SEDA Co.
1984
Engineering Business Department of Daihan Paint & Ink Co. established
1988.12
Technology Research Center of Daihan Paint & Ink Co. became independent
1990

세다

1990.08
Gravure Ink Factory of DI&C Co. completed
1990.09
Han Jin-su appointed as SEDA Co. CEO

세다

1992.01
SEDA Co. manufactured and installed outdoor advertising screens as a sole agent of the US firm MMT
1992.02
Facility Business Department of Daihan Paint absorbed and established
1992.02
Daihan Offset Ink Manufacture Co. established
1992.06
MEWPs by SEDA Co. sold and leased to the Dutch firm Hek as a sole agent

세다

1993
SELINE, a mail order system for SEDA Co., introduced

세다

1993.07
Daihan Ink Co. won the Presidential Award at the National Productivity Awards

세다

1994.04
Black Ink Factory for Daihan Ink Co. completed
1999.10
A technical partnership for honeycomb rotors created between SEDA Co. and the US firm Munters to enter the environmental facility market
2000

세다

2002.11
Daihan Ink Co. acquired ISO9001:2000

세다

2004.04
Daihan Ink Co. received Sony Green Partner Certification
2005.12
DI&C Co. established as an independent corporation
2006.11
i-ZEN Co. established

세다

2008.05
DI&C Co. won the Korea Packaging Awards
2010

세다

2010.06
Daihan Ink Co.’s solvent-free ink, SolFree, won the Presidential Award at the Global Green Management Excellence Awards and the Korea Packaging Awards
2011.12
Daihan Ink Co. won the 20-million-dollar Export Tower Award
2012.12
SEDA Co. won the 10-million-dollar Export Tower Award (Presidential Award)

세다

2013.11
Daihan Ink Co. received Eco Mark Certification from the Japan Environment Association

세다

2014.05
A strategic partnership created between Daihan Ink Co. and Kodak Korea
2015.07
Shanghai, China branch of SEDA Co. established

세다

2016.10
Vietnam factory of Daihan Ink Co. began operation
2018

세다

2018.02
Hwaseong Factory of DI&C Co. completed
2018.10
India branch of SEDA Co. established

세다

2018.11
DEERS moved to a new corporate building

세다

2019.01
Name of DI&C Co. changed to DEERS M

세다

2019.06
Name of i-ZEN Co. changed to DEERS E&C

세다

2019.09
Won the Korea Institute of Architects Award

세다

2019.12
Integrated system for DEERS brand established

세다

2020.05
Name of Daihan Ink Co. changed to DEERS I / Name of SEDA Co. changed to DEERS SEDA

deers i

  • #Manufacturing
  • #Chemicals
  • #R&D
  • #Green

A colorant company striving to provide
ideal natural colors and high quality materials

deers i

  • #Manufacturing
  • #Chemicals
  • #R&D
  • #Green

A leader in new materials R&D

deers i

  • #Chemicals
  • #Distribution
  • #Service

A total solutions company
specializing in materials and coatings

deers i

  • #Design
  • #Service

A total construction solutions company
specializing in design and service

배경
배경
배경
배경

contactus

    Choose an Affiliate

    • DEERSujjeong@deers-seda.co.kr,ymkim@deers-seda.co.kr,sooki@deersm.kr,mgpyun@deersi.co.kr,ehjeong@deers.co.kr

    • DEER Imgpyun@deersi.co.kr

    • DEER SEDAymkim@deers-seda.co.kr

    • DEER E&Cehjeong@deers.co.kr

    • DEER Msooki@deersm.kr

    Company name*

    Name*

    Email address or Contact Number *

    Contents *

    ‘Deers.co.kr’ (also collectively referred to as ‘DEERS’) recognizes how important privacy of users of this website, therefore, DEERS provides best security practice following below policies to protect user’s privacy, rights and demands, while responding user’s opinion and inquiries in responsible manner.

    When revisions are made to this privacy policy, DEERS will notify the users through notice in our website (or personally).

    ○ The policy will start taking effect from 22nd of July 2020.

    1. DEERS collects and uses the Personal Information not other than following purposes, and Deers will request prior consent from users when there is any change to the purpose.


    A. Customer Support
    Personal Information is used for the purpose of Management of User's Inquiry and Customer Support

    2. Personal Information File Status

    In compliance to Article 32 of ‘Personal Information Protection Act’, types and purpose of Personal Information DEERS collects and disclose are as follows;


    1) Name of Personal Information Files: DEERS_Personal Information Process
    - Items of Personal Information: e-mail address, cell phone number, name, company name
    - Method of Collection: via Website(Homepage)
    - Purpose of Retention: To handle inquiries from customers.
    - Period of Retention: Dispose Immediately
    - Related Act and Laws:
    ※ To open other DEERS personal information registered, please visit Personal Information Laws in Korea’s website at ‘www.privacy.go.kr’ → ‘민원마당’ → ‘개인정보열람등 요구신청’ → ’개인정보파일 목록검색’ in the menu.

    3. Process and Retention of Personal Information


    ① Collected personal information will only be used within the time period agreed by user or permitted time by related Law.
    ② Process and Retention Time of Personal Information are as follows.
    Related personal information will be collected and used until the time period agreed with the purposes followed.

    - Purpose of Retention: Management of User's Inquiries
    - Related Acts and Laws:
    - Exceptions:

    4. Data Subject (User) or Legal Representative may exercise the following rights regarding the collection, use and sharing of personal information by the Company:


    ① The user has the right to request DEERS to access, correct, delete, or make temporary suspension of treatment of User's Personal Information at any time.
    ② In accordance with Article 41 Clause 1 of the Enforcement Decree of the Personal Information Protection Act, the user can enforce its right via document, e-mail, FAX and more as stated in Article 4 Clause 1 of this policy and DEERS will take immediate measures without any delay:
    ③ The user can exercise its rights on Article 4 clause 1of this policy through legal representative, and a power of attorney. In such cases, the user is required to submit a letter of delegation as specified in attached Form 11 of the Enforcement Rule of the Personal Information Protection Act.
    ④ The user's right to access and suspension of processing personal information can be limited in such cases under Article 35 Clause 4 or Article 37 Clause 2 of the Personal Information Protection Act.
    ⑤ DEERS may limit or rejects request to revise or delete personal information, if the personal information is required to comply with particular legal requirements or legal obligation.
    ⑥ DEERS has the obligation and right to verify and confirm, if the user or the legal representatives are proper, when accessing, revising, deleting and/or suspension of personal information is requested.

    5. List of Personal Information Items


    ① DEERS collects following items
    -Essential items: e-mail, Contact Number, Name, Company Name
    -Optional items:

    6. DEERS dispose the information after the purposes of its collection and usage is achieved. Procedure for Disposal, period and methods are as follow.


    -Disposal Procedure
    After the purpose is achieved, the Personal Information will be stored in separate DB (separate files incase written in papers) for a certain period of time and destroyed in accordance with Company policy and other legal requirements. The information saved in DB will not be used other than legislation purposes.

    - Disposal Period
    DEERS will dispose the Personal information within 5 days to the expiry of retention period, and within 5 days from the date it is recognized that processing of personal information is unnecessary due to attainment of purpose of personal information processing, closure of service, or business termination.

    7. Installation, operation, and rejection of automatic collecting system of personal information.


    DEERS do not use cookies to automatically store and load user’s personal information.

    8. Chief Privacy Officer


    ① DEERS appointed Chief Privacy Officer be responsible for Data Controlling, Complaints, and Damage Relief in related to processing Personal Information.

    ▶ Chief Privacy Officer
    Name: Ryu Youngjin
    Contact Information: +82 31-340-0803, yjryu@deers-seda.co.kr, +82 31-340-0899

    ※ Connects to Personal Information Protection Administration Center
    ▶ Personal Information Protection Administration Center

    Department: HR Management Department
    Person in Charge: Ryu Youngjin
    Contact Information: +82 31-340-0803, yjryu@deers-seda.co.kr, +82 31-340-0899

    ② The user has the right to contact the Personal Information Administration Center or the Officer in regard to Personal Information protection related inquiries, complaint handling, damage relief, etc. that occurred while using the services of DEERS. DEERS will respond and handle the inquiries without delay.

    9. Change in Process of handling Personal Information


    ①This Privacy Policy applies immediately from the effective date. DEERS will notify any addition, deletion, or correction under the law or company policy within seven (7) days before the effective date through notice on Website.

    10. In compliance to Article 29 of Personal Information Protection Act, DEERS is taking Technical/Administrative and Physical Measures related to Security as follows;


    1. Periodic Internal Audit
    DEERS is executing periodical Internal Audit every quarter to secure stability on safety of Personal Protection.